This microsite was designed for Lipton Tea at Safeway stores. The main purpose of the site was to educate shoppers about how Lipton products pair well with meals. We created a simple quiz engagement that gave shoppers a recommended recipe and Lipton Tea pairing based on their favorite flavors. The secondary purpose of this site was to educate shoppers about the variety of Lipton products offered at Safeway stores, and to drive in-store sales with a coupon and gift card giveaway.
Dollar General Style Studio
This microsite was created to educate Dollar General customers about TRESemmé hair products. We created a library of TRESemmé style tutorial videos as well as a style filter engagement.
Selected covers and spreads from Hispanic Executive.
Identity design for the following:
LGBT youth support group Pop-up art gallery Toddler music class Solar-powered electronics company
Hispanics in Philanthropy
A custom publication created in partnership by Hispanics in Philanthropy and Hispanic Executive Magazine. This book celebrates the 30th anniversary of HIP, and is meant to celebrate, honor and inspire.
This microsite was created to promote Magnum Ice Cream at Safeway. The main engagement was a simple quiz where the user received a personalized flavor profile and a coupon for Magnum upon completion. We also launched a social media campaign to drive awareness to the site. Bloggers created fashion inspiration boards based on their flavor result from the quiz.