Simple Shared: The whole idea of joint accounts reimagined to be flexible enough for any level of partnership (from buying a house to buying a river float).
For this product launch, I helped to concept, shoot, style, and retouch assets to be used in ads, on social, and in the app store. I was also a hand model, and designed the layout and functionality of the landing page.
Illustration for Simple
In my time at Simple, I've been lucky enough to have the chance at combining my love of illustration with my skills for creating brand consistency. I began by handling 1-off illustration requests for various teams throughout the company, and you can see some of these examples here. After a few years of working with the brand, a coworker on the Product Design team and I decided that we needed to put some constraints around the illustration work that our two teams were doing.
I worked with the Product Design team to define illustration guidelines for the first time.
Our goal was to create consistency and eliminate some legacy styles, as well as streamline illustration creation in the future, by creating a style with enough defined characteristics so that multiple people could contribute simultaneously. The new style adds a bright and friendly touch to the platform, and is simple to create following these constraints.
Each year, the team at Simple is tasked with sending a legally-required email containing pretty boring information to thousands of customers. We figured, if we have to contact them, we may as well try to make it enjoyable. We constructed a concept about celebrating the mundanity in everyday items that mostly go unnoticed but are pretty important (like legal updates).
The entire project was a collaborative effort, but my specific responsibilities were the visual concept, art direction, and design.
The full ridiculous email is below for your enjoyment.
Simple.com Nav & Blog
The simple.com navigation structure was a quick fun project done to give users a better experience and improve SEO results.
The blog design was created in partnership with use all five. We worked in tandem to create the structure, styles, and polish the design details.
I like to draw stuff and sometimes people like to buy it - mostly children's clothing and diaper companies.
Simple: Tutorial Videos
Art direction, storyboard, styling, and title card design for educational overview videos about some of Simple's top features.
Better Banking Page
Our team was tasked with creating a new design to A/B test against our standard home page. Our goal: appeal to the "optimizer" in early tech adopters by highlighting the organization and customization product features present in each Simple account. Better banking, all in one app.
My role was to concept, art direct photoshoots and animation, design wireframes, and create the visual design.
I like to make time for occasional pro bono projects because I believe that good design helps make the world a less confusing, more organized, happy place to be. This is design work I've created for an LGBT support group in my hometown, a community garden run by Common Threads (who teaches low-income families how to eat healthy), an art gallery, and a self-employed friend.